Of all the features on smartphones, the camera may very well be the most powerful.
It has enabled virtually anyone to become a photographer and share their story visually. For instance, the most popular cameras used to upload pictures to Flickr are the iPhone 4, iPhone 4S, and iPhone 5 and not the usual camera brand suspects, like Nikon and Canon.
So how can you use this powerful feature to enhance your retail execution? Simple: create a system for your team to capture, organize, and share photos from the field. Here are some tips on how using photos to support your data collection efforts can make a huge difference:
- The retail setting is inherently visual: Everyone selling a product knows that shelf space and placement are critical factors to your success. By leveraging your reps to capture pics on their phones, you can truly understand how your product looks on the shelf. WIthout this visual data, you are flying blind.
- Photos ensure compliance: Let’s face it – nobody wants to talk about doubting the effectiveness of their reps & account managers. However, by empowering your reps to document their work with visual evidence, you can quickly understand who the best reps are and begin to weed out those that may not be as strong.
- A picture says a thousands words: By using photos, you can uncover insights that you never would have stumbled upon before. Imagine noticing that when your products are stacked vertically instead of set side by side, your sales can increase up to 10%. You are leaving dollars on the table by not taking advantage of this critical data that can only be found in pictures.
The smartphone revolution is opening up a whole new world of visual information. The only question left for you to answer is will you enable your team to be part of it? To learn more about GoSpotCheck’s photo capabilities, schedule a demo to talk with us now.
