Retailers must be vigilant about in-store experiences for beauty shoppers to improve sales and keep ahead of competition.
With 90% of beauty purchases made in-store, retailers must be vigilant about in-store experiences for beauty shoppers to improve sales and keep ahead of competition. Keeping track of display quality, gratis use, popularity of brands, and OOS can be critical for these retailers, and the ability to collect and analyze this data in real-time is paramount to maximizing ROI on efforts in the field. Improved customer experience and boosted sales are made easy with field data collection software.
Click here to read more in our guide on how beauty brands can maximize ROI.
