The future of brick-and-mortar retail depends on who you ask.
RetailDive put together some industry predictions on this topic, including one from GoSpotCheck Brand Director, Dan Kasper. We believe that technology enables retail brands to develop their in-store presence to “measure and improve their retail execution like never before.” Other projections include retail establishments increasing their responsiveness, interactivity and forecasting that stores will become experiences, or risk failure.
Read the full RetailDive article here.
