Limited-time offers (LTOs) are a frequently-used strategy in the restaurant industry, as evidenced by Starbucks’ Pumpkin Spice Latte, Olive Garden’s “Buy One Take One” offer, and many others. LTOs allow restaurants to test menu items to see if customers like them—without committing the items to the permanent menu board.
Well-designed and marketed LTOs can drive significant revenue. Read our guide to learn how restaurants can effectively execute a winning LTO.
